Hey there, I'm
Alex
Sidhu
Each week I share a newsletter on everything going on with AI, my business (WhiteHorse AI) and (somewhat) differentiated takes.
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About
About Me
My name is Alex Sidhu. I'm 25 and live in Sydney, with plans to move to the US. I play basketball semi-professionally, and run two businesses. I'm deeply interested (to a fault sometimes) in thinking deeply about simple things and building a better future — for both myself and the world.
I felt like I needed a place to capture my thoughts. I've put off doing this for a while because I feel like action and creating great things is better and more respectable than entertaining analytical bourgeois behaviour. But I think deep introspection — putting thoughts to paper, and doing it consistently — is important.
Enjoy.
Writing
Thoughts
📩 the inaugural newsletter
The first newsletter! Breaking down what's new in the biz, what's going on in AI and my thoughts on the NDIS budget.
Does PE Ruin Everything?
Every brand I've loved seems to get worse after private equity buys it. A bang-average dinner at Chargrill Charlie's, and why "shareholder value" so often means less value for everyone.
Why I'd Build in America
Six months at UNC changed how I think about where to build. A purely-business case for why the same hours might go 10x further in the States.
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Occasional thoughts on AI, building, and life. No spam, just the writing. Unsubscribe anytime.
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Contact
I'm always open to interesting conversations — whether you have a project in mind, a question worth exploring, or just want to say hello.